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How To Create Professional
Moodboards Part I

Find out what will separate your Moodboard from the rest.


FEB 7, 2021
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How are moodboards used?

Moodboards are also a great way to help you stay on track throughout the design project. If you’re ever feeling like you're losing sight of the original design concept, revisit the moodboard to get you back on track. Moodboards are also an effective way to give your client a clear understanding of the direction you’re wanting to take the project in.

There are correct ways on how to create a professional moodboard, so that you are able to get your idea across. Below I’m going to break down moodboards and explain all the research that’s included.

First thing you as the designer need to do is to conduct research on the target audience. Second when you have a meeting with the stakeholders or clients you need to be sure to ask for the brand guidelines. If the client doesn’t have any brand guidelines ask for any visual design references they may have.


Some questions you should ask the client are but not limited to 

  • What should the product look like?

  • How should the product feel?


Know your market! Conduct a competitive audit to see what competitors are doing correctly as well as what they could improve on. See how the competitors are using color, typography and overall design.


Determine the visual style of the moodboard with fonts you’ll use, the colors and photography. Once you figure out the elements, you now need to write down as many objectives you feel define the style of the moodboard. Go through all of the adjectives and choose 4 keywords that complement your moodboard.  


Knowing the information above determines all the design elements on your moodboard, these steps are vitally important before creating a moodboard. Part 2 of the Moodboard we will be discussing what elements are included in a successful moodboard.


oodboards are a collection of images, textures, patterns, texts that are typically used in a composition. Moodboards can be a physical or digital collage of concepts. Moodboards are universally used throughout many industries to  

convey visual concepts and or ideas  to clients, stakeholders, creative directors, designers the list goes on. Industries across the board use moodboards…. Designers ( UI, interior, fashion, graphic etc.), Event planners, Photographers/ Videographers, Creatives/ Artist and Social media creators etc.

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